Best Practice Report

How To Introduce What Analyst Relations Is To The C-Suite

October 26th, 2023
With contributors:
Amy Hayes , Luca Lo Scavo , Rachel Birrell

Summary

Analyst relations (AR) professionals often tell us that “elevating AR to the C-suite” is a top priority. AR managers might feel that elevating their work to executives is a way of showcasing AR’s value, earning more budget, increasing team size, protecting themselves from budget or headcount reductions, and positioning themselves for promotion. But those efforts often fall flat because many executives don’t even understand what AR is or have misconceptions that require correcting. This research helps AR professionals answer internal stakeholders’ question: “What is AR?”

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.