Summary
Content and collaboration professionals struggle to measure the success of search functionality on publicly facing websites and intranets. They mine through diverse data to answer questions like: "What information can't people find?" and "What influences the likelihood that people convert after searching?" But with proper planning, search-related data serves a more strategic purpose than answering such arbitrary questions. Search-related data can help measure the value of search investments by: 1) revealing opportunities to optimize how search performs, and 2) quantifying progress toward the business goals of websites or intranets.
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