Best Practice Report

How To Negotiate Your Microsoft EA Renewal

Structure Your Negotiation Approach To Maximize Value

 and  four contributors
Mar 14, 2025

Summary

Renewing your Microsoft Enterprise Agreement (EA) isn’t just a procurement event — it’s a critical strategic initiative. As the business environment, Microsoft’s licensing strategies, and the software market evolve, organizations must adopt a data-driven approach to secure the best terms. This involves understanding organizational changes, shifting software economics, the evolution of Microsoft products, and updates to the EA itself. To align licensing with business needs and avoid costly mistakes, it’s essential to employ a structured process that starts 12 months prior to the renewal date and focuses on preparation, demand analysis, scenario modeling, and negotiation.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).