Summary
Many organizations struggle to select the right customer journeys to fix or elevate — they either try to do too much or pick journeys that overwhelm practitioners and deliver underwhelming results. Customer experience (CX) leaders need to build a unified approach to prioritizing the journeys that matter most. This report describes how CX leaders can prioritize customer journeys by impact and feasibility, then use the prioritization output to build a portfolio of journey work.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).