Best Practice Report

How To Recruit, Develop, And Retain The Best Digital Talent

Rethink Your Working Environment And Practices As You Push For Customer Obsession

March 21st, 2024
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Oliwia Berdak , Betsy Summers , J. P. Gownder , Katy Tynan , James McQuivey, PhD , Hannah Jachim , Demi Starks

Summary

Great people, led by great leaders, are central to realizing your organization’s digital potential. Having employees with the right skills, attitudes, and experiences makes the difference between average and exceptional customer experiences. Moreover, these people are crucial for building strong relationships with ecosystem partners and customers. It’s also a prerequisite to strengthening and defending your brand as well as opening up new business opportunities. This report outlines best practices on how organizations can recruit, develop, and retain top digital talent.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.