How To Report

How To Recruit, Develop, And Retain The Best Digital Talent

Rethink Your Working Environment And Practices As You Push For Customer Obsession

August 9th, 2022
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Oliwia Berdak , Dan Bieler , Rick Parrish , Fiona Mark , Katy Tynan , J. P. Gownder , Rachel Birrell , Nicola Shorten , Diane Lynch

Summary

Workers today have different priorities and conditions for signing on with a given employer. Three years ago, a great digital talent acquisition and retention strategy hinged on things like locations in digital hubs, emulating the practices of the tech titans and fintechs, networking at in-person conferences, offering office perks, and hinting at “flexible” working conditions. Pay and benefits are still important, but many workers now have choices galore as employers grapple with significant labor shortages in many areas. This report outlines how digital business leaders must revamp their hiring, onboarding, and retention practices to develop and grow their digital talent.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.