Most large organizations operate across lines of business, products, segments, brands, and/or countries. CX leaders who want to scale their CX measurement program across such an organization must balance the need for efficient and consistent CX measurement with an appropriate level of autonomy for organizational units. This report shows how CX leaders can scale and mature their CX measurement practices across a complex organization by evolving specific measurement practices across six dimensions: strategy, metrics, processes, analytics, people, and governance.