Summary
Search engine marketing dominates the online advertising landscape: Nearly half of US online ad spending is dedicated to paid listings. However, too few search marketers understand how to measure the business value of paid search campaigns. As keyword prices continue to rise and the recession bites into marketing budgets, it's more important than ever that marketers identify the right metrics for their campaigns. Focusing on these specific measurements is the first step to improving the success of your search marketing efforts.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).