Summary
The Splinternet is creating hundreds of new marketing opportunities for interactive marketers. Yet even the biggest companies can be risk-averse and have a limited amount of money, time, and resources. To make the best choices for your company and customers, follow Forrester's five step process for testing emerging marketing opportunities. The "Five P's" include: defining an adoption position, leveraging the POST method, developing a project plan, implementing a pilot, and evaluating performance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).