Trends Report

How To Unlock Tech Industry Digital Transformation

August 26th, 2016
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Rachael Klehm , Annika Gunderson , Ian McPherson


Even though many tech companies offer solutions that help their customers with their own digital journeys, it's hard for them to get past their own product-centric mindset. Framed by a legacy engineering mindset and driven by tactical sales relationships at the tech management level, many tech vendors miss out on becoming strategic partners for their clients' digital transformations. This report takes a deep dive into the tech industry data from our digital survey and offers guidance for tech executives on seeing things from the customer's perspective.

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