Summary
Credit card usage is a hot topic these days as consumers change the way they use credit cards and the amount of credit they use. To better understand the state of credit in the US, Forrester surveyed US online consumers who had recently opened a credit card. Results show that traditional measures like annual fees and rewards continue to be important, but card shoppers also value a provider that will protect them from fraudulent transactions, rewards tenure, and has a brand name they know and trust.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).