How US Consumers Shop For Luxury Goods In 2024

May 10th, 2024

Nicole Murgia

With contributors:

Fiona Swerdlow , Taylor Hansen , Delilah Gonzalez

In recent years, the profile of the US luxury goods shopper has evolved, thanks to macroeconomic events like government-provided stimulus checks during the pandemic, an increased luxury goods presence online, and the rise of luxury goods resale. Although the luxury market relies heavily on US consumers in the top socioeconomic bracket, this report explores luxury goods buying behaviors not from a wealthy respondent base but from one that aligns with the general US population, where most online adults’ household income is less than $100,000 annually. This report reviews our data on US online adults’ attitudes and behaviors regarding shopping for luxury products.

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