Hyland, Creator of OnBase: Transforming Messaging

January 1st, 2018

Summary

At many B2B organizations, messaging tends to be product focused, limiting its impact and creating disconnects across functions. Without a defined and disciplined messaging process, marketing leaders often craft messaging that fails to center on buyer needs and creates inefficiencies in the content development process. In this case study, we describe how Hyland, creator of OnBase, used the Forrester Messaging Nautilus® to improve its messaging quality and bring order and efficiency to its content development process.

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