Vision Report

Hyper-Growth Emerging Companies: The Keys To Marketing Success

February 5th, 2018
Barbie Mattie, null
Barbie Mattie


Emerging B2B companies must execute with power and precision to achieve hyper-growth (defined as annual growth of more than 40%). Insights from emerging companies experiencing hyper-growth can reveal the optimal mix of people, process, and technology necessary for powerful and precise execution. In this report, we present findings and recommendations that identify the people, process, and technology characteristics associated with hyper-growth emerging companies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.