Trends Report

iPhone Apps Fill Mobile Banking Gaps

Forgotten Functionality Holds Clues To What Banks Should Do Next

September 15th, 2009
EH
Emmett Higdon
AH
Alexander Hesse
With contributors:
Carrie Johnson , Benjamin Ensor , Courtney Tincher

Summary

Apple's iTunes App Store now offers more than 1,000 personal finance applications from banks and third-party developers for download. While today's iPhone apps from the largest banks add little value beyond what is already delivered through online banking and mobile Web sites, simple iPhone apps like bill reminders and checkbook registers have rushed in to fill mobile bankers' unmet needs. By monitoring user feedback and tracking new finance app development trends on iTunes, retail banking eBusiness and channel strategy professionals can gain a fuller understanding of how their customers are using mobile banking today and what functionality they may be looking for next.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.