Identify Knowledge Gaps To Build Enablement That Impacts Business Results

Knowledge enablement is the transfer of knowledge to buyer- and customer-facing roles that ensures every buyer interaction makes an impact. Successful knowledge enablement identifies which roles to enable and the specific knowledge that each role requires to be effective when interacting with buyers and customers. In the third step of the Knowledge Enablement Model, portfolio marketers must pinpoint knowledge gaps on the basis of business goals and prioritize these gaps so the most impactful enablement components can be built and delivered to learners. In this report, we demonstrate how portfolio marketers can identify knowledge enablement gaps.