Identifying And Prioritizing Demand Creation Approaches

Growing companies often leave their comfort zones, begin selling products and services that differ greatly from their legacy offerings, and sometimes need to change the way that they market and sell. Determining when this change is necessary, identifying the required demand creation approaches, and successfully managing this transition are difficult and complex. In this report, we provide a framework and process to help companies successfully evolve their demand creation function and understand how a new go-to-market strategy affects demand creation’s role and goals.