Identifying Customer Advocates

January 1st, 2018

Summary

Most companies consider customer advocacy assets extremely valuable, but discovering them is often an unpredictable event. Gaining a better understanding of where you can find these precious customer assets and, more importantly, what is feasible to request from a customer depending on their relationship phase and overall satisfaction level are prerequisites for improving the advocacy process. In this report, we outline a best-practice approach to identifying customer advocates.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.