Summary
B2B organizations can use a variety of approaches and dimensions to segment a market (see Market Segmentation: Goals And Principles). The goal is to use customer attributes to identify segments with different needs, preferences, buying habits, and propensity to buy. In this report, we group market segmentation dimensions into three categories — common/easy to obtain, less common/more difficult to obtain, and least common/most difficult to obtain — and discuss how and when dimensions from each category should be used.
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