Best Practice Report

Ignite Customer-Centric Thinking Companywide

July 26th, 2019
JN
Jim Nail
With contributors:

Summary

Customer-obsessed thinking must expand rapidly beyond marketing to ensure that consistent and impactful customer experiences separate your company from the competition. Advanced CMOs will promote Agile methods to foster customer-centric thinking, facilitate more investigative customer interactions, and reward empathetic thinking when it happens. CMOs should read this report to learn how to spark customer-centric thinking across the enterprise.

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