Summary
To become customer obsessed, a company must understand how its customers behave, what motivates them, and how they feel about their experiences. Today, many companies approach these individual jigsaw pieces in silos, yet fail to put the whole puzzle together. Enter the insights-driven digital business leader! This new breed of digital business leader works with key stakeholders to articulate business goals, find the right data, combine appropriate analytical approaches, derive insights, take effective actions, and measure results. This report explains why it is critical to become an insights-driven digital business leader and how to do so.
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