Best Practice Report

Implementing The Forrester PMM Model: Improving Readiness

January 1st, 2021
With contributor:


Before implementing the Forester Product Marketing and Management (PMM) Model, an organization must assess its readiness and address any gaps prior to embarking on the initiative. Spending time to address internal preparedness before kicking off the initiative will result in a quicker and more straightforward implementation. In this report, we describe five common implementation problems and discuss how organizations can improve their preparedness and increase the likelihood of a successful PMM Model implementation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.