Implementing The Forrester PMM Model: Improving Readiness

Before implementing the Forester Product Marketing and Management (PMM) Model, an organization must assess its readiness and address any gaps prior to embarking on the initiative. Spending time to address internal preparedness before kicking off the initiative will result in a quicker and more straightforward implementation. In this report, we describe five common implementation problems and discuss how organizations can improve their preparedness and increase the likelihood of a successful PMM Model implementation.