Vision Report

Improve Business Outcomes With Adaptive Intelligence

Making Business Intelligence A Collaborative Process Leads To Greater Insights, Security, And Efficiency

August 16th, 2013
James Staten, null
James Staten
Eve Maler, null
Eve Maler
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Khalid Kark , Holger Kisker, Ph.D. , Jennifer Belissent, PhD , Thayer Frechette


Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight by purchasing data or target audiences from third parties. To meet the needs of perpetually connected customers, firms must become collaborative, both sharing their data and insight outward and absorbing it from suppliers and partners. This lets firms adapt to fast-changing environments at market speed, which we call adaptive intelligence (AI). This report: 1) explains what's different about AI; 2) presents a model CIOs can use to determine their firms' readiness to share data; 3) provides a means of assessing data sets; and 4) defines the business case for productizing an organization's data for maximum business insight and profit.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.