Improve Business Outcomes With Adaptive Intelligence

Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight by purchasing data or target audiences from third parties. To meet the needs of perpetually connected customers, firms must become collaborative, both sharing their data and insight outward and absorbing it from suppliers and partners. This lets firms adapt to fast-changing environments at market speed, which we call adaptive intelligence (AI). This report: 1) explains what's different about AI; 2) presents a model CIOs can use to determine their firms' readiness to share data; 3) provides a means of assessing data sets; and 4) defines the business case for productizing an organization's data for maximum business insight and profit.