Trends Report

Inclusive Design Is Good For Business

April 3rd, 2020

Summary

There is untapped revenue in designing for a wider group of customers. Firms are already obligated to make all their products accessible, not just a small portion. Designing for accessibility reduces strain on other customers, often with unexpected benefits. Inclusive design is cheaper than reacting to disappointed customers. Inclusivity is a core value for many younger employees and will help firms attract them.

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