Trends Report

Indian Consumers' Online Shopping Behaviors

Asia Pacific Consumer Technographics®

December 23rd, 2016
RR
Reineke Reitsma
With contributors:
Nidhi Wylie , Satish Meena , Xiaotong Duan , Cheryl Hart , Rachel Birrell

Summary

Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary motivation for shopping online is low prices. We examine Forrester's Consumer Technographics data to see whether leading online retailers Flipkart and Amazon will manage to turn this around to win their customers' loyalty.

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