Trends Report

Indian Consumers' Online Shopping Behaviors

Asia Pacific Consumer Technographics®

December 23rd, 2016
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Nidhi Wylie , Satish Meena , Xiaotong Duan , Cheryl Hart , Rachel Birrell


Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary motivation for shopping online is low prices. We examine Forrester's Consumer Technographics data to see whether leading online retailers Flipkart and Amazon will manage to turn this around to win their customers' loyalty.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.