Best Practice Report

Influencer Audits: Categories Of Insight

February 1st, 2018

Summary

Communications leaders rely on influencer audits to gather input from third-party influencers about the organization’s brand, offerings, and competitive positioning, and to understand influencers’ experience when engaging with the organization. By interviewing key influencers, communications leaders can better understand the environment their brands are operating in — and adjust their efforts to produce better results. In this report, we define three categories of insight detected by influencer audits: awareness, perception, and preference. This report will help senior executives and functional leaders utilize influencer audits to make the necessary adjustments to marketing, sales, and product plans.

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