Best Practice Report

Influencer Engagement Deep Dive: Trusted Advisors

January 1st, 2018


Trusted advisors are a type of third-party influencer sought by B2B buyers for their knowledge of trends, industry issues, solutions, and potential vendors. Trusted advisors include industry analysts, business consultants, some channel partners, and, in healthcare, key opinion leaders. Senior leaders and managers should interact with trusted advisors to obtain insights about competition issues, messages, and pricing. In this report, we apply our Influencer Engagement Planning Template to identify how B2B organizations should engage trusted advisors throughout the five phases of the influencer lifecycle.

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