Summary
Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating in a global or multinational environment to more specific questions about how to address individual local markets. On the global front, clients want to understand global opportunities, develop global strategies and processes, and identify global partners and suppliers. On the local front, clients want to understand the implications of entering new emerging markets for the elements of the marketing basics — placement, product, pricing, and promotion.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).