Summary
Mobile is rapidly expanding as a medium for interacting with consumers, and it will only continue to do so. Many of Forrester's nontelecommunications clients — from the travel industry to consumer product goods to automotive companies to financial firms — ask us about the mobile landscape. Over time, these conversations range from high-level strategy questions to choosing specific vendors. The most important step for companies in this space is to learn how to ask the right questions. With those questions, consumer product strategists can readily tackle the challenges they face when interacting with their own consumers on one of the world's most adopted technologies — cell phones.
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