Best Practice Report

Inside The Brand Lifecycle Framework: Develop

October 12th, 2023
With contributors:
Matthew Selheimer , Shannon Colford


A corporate brand strategy is essential for communicating effectively with external and internal audiences. Brand development is a strategic process that requires active engagement and support from the entire organization and involves creating or changing messaging, positioning, naming, and visual identity. This report outlines the develop stage of a strategic brand initiative, which can involve creating or changing these fundamental organizational components.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.