Best Practice Report

Inside The Forrester Brand Lifecycle Framework: Foundational Elements

Corporate, Functional, And Measurement Alignment Are Critical To Successful Brand Strategy And Execution

 and  four contributors
Jan 13, 2023

Summary

Brand is a strategic asset for B2B businesses and drives impact throughout the company. CMOs and brand leaders who employ the three foundational elements of the Forrester Brand Lifecycle Framework find greater success with brand strategy, optimization, and measurement initiatives. This report reveals the components necessary to achieve strong interlocks at the corporate, functional, and measurement levels and provides guidance on how to assess your company’s progress in fulfilling them.

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