How To Report

Inside The Forrester Go-To-Market Architecture: Buyer Strategy

How To Prioritize Buying Audiences And Align Offerings To Their Needs

October 10th, 2023
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

A one-size-fits-all go-to-market strategy will never exist. Every B2B organization exhibits a unique mix of corporate strategy, business model, offerings, and targets. However, there is an order of operations that ensures the development of an audience-focused go-to-market strategy. This report, the second in a three-part series on The Forrester Go-To-Market Architecture, focuses on how to think through the decisions required at the buyer strategy level. Portfolio marketers can use this report and the template available in the downloads section to guide their executive leadership team through a sequence of strategic decisions.

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