How To Report

Inside The Forrester Go-To-Market Architecture: Engagement Strategy

How To Lay The Proper Foundation For Successful Go-To-Market Execution

November 22nd, 2023
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

A one-size-fits-all go-to-market strategy will never exist. Every B2B organization exhibits a unique mix of corporate strategy, business model, offerings, and targets. However, there is an order of operations that ensures the development of an audience-focused go-to-market strategy. This report, the third in a three-part series on The Forrester Go-To-Market Architecture, introduces the components needed at the engagement strategy level. Portfolio marketers can use this report and the template available in the downloads section to build deliverables that guide engagement teams and ensure successful go-to-market execution.

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