Inside The PMM Model: Build

The Product Marketing and Management Model lays out seven stages that organizations must complete when creating and marketing B2B offerings. During the fourth stage, build, 12 key activities should be completed to ensure proper interlock between marketing, product, and sales teams. Product management leads efforts to construct the offering during this stage while marketing develops launch plans and enablement materials before launch. In this report, we describe the key activities and deliverables that are completed during the PMM Model’s build stage by marketing, product, and sales.