Inside The PMM Model: Grow

July 10th, 2020

With contributor:

Summary

The Forrester Product Marketing And Management (PMM) Model lays out seven stages that organizations must complete when creating and marketing B2B offerings. During the sixth stage, grow, nine activities and a product growth plan deliverable refine the go-to-market strategy and drive growth for the offering. Portfolio marketers and product managers must partner during this stage to identify growth opportunities and determine where to invest. In this report, we describe key activities and deliverables conducted during the grow stage by marketing, product, sales, and customer success.

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