Model Overview Report

Inside The PMM Model: Launch

January 1st, 2018


The Forrester Product Marketing And Management (PMM) Model lays out seven key stages that organizations must complete when creating and marketing B2B offerings. During the fifth stage, launch, 10 key activities must be performed to ensure proper interlock between product management, marketing, sales, and customer success. Portfolio marketing takes the lead to oversee and orchestrate the execution of the launch plan during this stage. In this report, we describe the activities conducted by marketing, product management, sales, and customer success as they launch a new offering into the marketplace.

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