Summary
To be customer obsessed, you need to be insights-driven. Insights-driven businesses enjoy a range of benefits, such as higher revenue growth and more engaged employees, but they must first make difficult organizational changes to evolve their leadership, strategy, and operations to leverage data and insights to put the customer at the center of their business. This report helps business leaders identify the benefits of and challenges to becoming insights-driven, and the role it has in customer obsession.
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