Insights-Driven Businesses See Better Results

We analyzed over 2,600 responses in Forrester's Global Business Technographics® Data And Analytics Survey, 2015 to uncover the habits of insights-driven cultures. Our insights-driven index shows that data-driven cultures think and act differently about data and have taken active steps to shape their cultures. Enterprise architects must craft a vision for the people, process, technology, and data aspects of their organization's future state that aligns with the insights-driven pattern. Why? Our data shows a high correlation between being insights-driven and financial success! This report was originally published on July 26, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently to reflect our current thinking on insights-driven businesses.