Best Practice Report

Insights-Driven Businesses See Better Results

March 25th, 2016
GL
Gene Leganza
With contributors:
Alex Cullen , Shreyas Warrier

Summary

We analyzed over 2,600 responses in Forrester's Global Business Technographics® Data And Analytics Survey, 2015 to uncover the habits of insights-driven cultures. Our insights-driven index shows that data-driven cultures think and act differently about data and have taken active steps to shape their cultures. Enterprise architects must craft a vision for the people, process, technology, and data aspects of their organization's future state that aligns with the insights-driven pattern. Why? Our data shows a high correlation between being insights-driven and financial success! This report was originally published on July 26, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently to reflect our current thinking on insights-driven businesses.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.