Data Snapshot

Instantly Tailored Search Results Are Not On Most US Consumers’ Wishlists Right Now

Retailers Should Leverage Generation Segmentation Data To Provide A Commerce Search Experience Their Shopper Wants

January 23rd, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

US online adults are split on how often they prefer retailers to tailor their site search results. Twenty-one percent prefer instantly tailored search results from their retailers, while 29% prefer them often but not instantly. And 25% of US online adults never want retailers to tailor their results at all. But generations differ in their expectations: 38% of Millennials preferred instantly tailored results, whereas 41% of Baby Boomers never want their search results tailored. Retailers should use their in-session customer data and aim their instantly tailored commerce search efforts to their Millennial customers specifically. This is a snapshot of US online adult preferences for instantly tailored search results.

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