Summary
US online adults are split on how often they prefer retailers to tailor their site search results. Twenty-one percent prefer instantly tailored search results from their retailers, while 29% prefer them often but not instantly. And 25% of US online adults never want retailers to tailor their results at all. But generations differ in their expectations: 38% of Millennials preferred instantly tailored results, whereas 41% of Baby Boomers never want their search results tailored. Retailers should use their in-session customer data and aim their instantly tailored commerce search efforts to their Millennial customers specifically. This is a snapshot of US online adult preferences for instantly tailored search results.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).