Summary
SiriusDecisions has identified five areas of opportunity that should drive the priorities of insurance CMOs and marketing executive leaders in 2018. Audience-centricity is not only essential to engage buyers but also to better enable broker partners. Marketing leaders must educate peers on how to leverage marketing and enable functional teams to execute.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.