Trends Report

Integrate YouTube Into Your Communication Strategy

How To Activate Your Video Assets To Engage With Customers At Each Stage Of The Life Cycle

February 6th, 2014
JM
James McDavid
With contributors:
Luca Paderni , Emily Kwan

Summary

As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a central role in the online video ecosystem, marketers are increasingly investing in YouTube videos and branded channels to achieve different marketing objectives, from brand awareness and preference to supporting customers with post-purchase product information and engaging in direct interaction with fans and followers. Read this report to learn how to integrate YouTube into your brand's marketing and communication strategy and to understand how YouTube can support different marketing objectives at each stage of the customer life cycle.

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