Summary
Account-based marketers need to understand the business context for a merger or acquisition to create the best strategy for combining account-based marketing (ABM) programs. Organizations must account for numerous considerations when integrating ABM programs, including people, process, and technology changes. ABM leaders should develop an integration and communication plan with a roadmap to reach a successful combined ABM program.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).