Best Practice Report

Intent Data Monitoring for Sourcing and Prioritizing Accounts

January 1st, 2018


For many B2B organizations, the set of accounts that are a good fit for their solutions is too broad to be addressed effectively with marketing and sales resources. Today’s buyers often leave extensive digital footprints as they’re researching solutions to their business problems. Intent monitoring tracks the research behaviors of buyers, allowing organizations to focus their resources on buyers that appear to be in the market.

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