Interactive Metrics For Specific Campaign Goals

To get a complete view of marketing's impact on the business, interactive marketers must link marketing activities to business results. How? By tracking data-driven and consumer metrics that tie directly to their business objectives. No one metric will suit all marketers; before deciding which metrics to measure, marketers must determine their goals in reaching out to consumers. For best results, marketers should clearly define their goals, learn from past dashboards, and partner with analytics experts with specific capabilities to accurately determine which metrics to use.