Charter Report

Internal Channel Evangelism: Communicating The Value Of The Channel

January 1st, 2018


Within a B2B organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal channel evangelism that educates, informs, and excites the executive team and the entire organization about the channel strategy and how it supports the company’s goals and objectives. In this report, we describe how channel leaders can craft a presentation to evangelize the value of channel for internal audiences that supports business objectives and increases mindshare across the organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.