Summary
The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in the US. As a result, eBusiness executives are considering new ways to expand globally. Building an online operation in a new market can cost millions, however. Before making the investment, many retailers test consumer demand and shopping habits by offering international shipping. International shipping provides a relatively low-cost, low-risk way to reach shoppers around the globe and test the waters in a new market. A number of vendors can help US online retailers serve a global audience by shipping their products cross-border; many also help retailers localize their offerings to cater to shoppers' varying preferences. This report will help eBusiness professionals understand what vendor options they have and what factors they may want to consider when selecting a solution that will meet both their own needs and the needs of their global audience.
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