Summary
Targeting and marketing products to meet the needs of industry buyers is one path to greater revenue for many tech marketers, but picking the right industries is complicated. Forrester's Industry Decision Tool helps marketers rank industry opportunities based on a combination of their internal savvy and capabilities, and a take of the competitive landscape. This flexible tool allows users to vary the weights of all the industry selection factors and customize the results by product and industry under consideration. Tech companies new to industry marketing or those that have been segmenting by industry for a year or less will find the tool especially useful.
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