Trends Report

Introducing Forrester's Technology Messaging Assessment Tool

Six Essential Elements Of An Effective Technology Marketing Pitch

November 28th, 2007
With contributors:
Bradford Holmes , Christina Lee

Summary

Technology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their company's new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors' go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Bradford Holmes
and Christina Lee