Summary
Technology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their company's new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors' go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups.
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