Introducing The Acquisition Communications Model

B2B mergers and acquisitions include many milestones that depend on timely, concise, and consistent communications to stakeholders. Time and information constraints can cause organizations to favor tactics over strategy, limiting the communications team’s impact on the acquisition. Use the Acquisition Communications Model to apply process and consistency to the goals, activities and cross-functional interlock required during the acquisition lifecycle. In this report, we introduce the Acquisition Communications Model, which frames the goals, processes, activities, and cross-functional interlock required for communications leaders to add strategic value to acquisitions.