Model Overview Report

Introducing The Acquisition Communications Model

January 1st, 2018


B2B mergers and acquisitions include many milestones that depend on timely, concise, and consistent communications to stakeholders. Time and information constraints can cause organizations to favor tactics over strategy, limiting the communications team’s impact on the acquisition. Use the Acquisition Communications Model to apply process and consistency to the goals, activities and cross-functional interlock required during the acquisition lifecycle. In this report, we introduce the Acquisition Communications Model, which frames the goals, processes, activities, and cross-functional interlock required for communications leaders to add strategic value to acquisitions.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.