Introducing The B2B Marketing Value Model

August 6th, 2019

Summary

B2B marketing organizations often find themselves acting as both generalists and specialists, and defining what type of value they should deliver in a particular context is often challenging. Marketing leaders should periodically step back from their day-to-day activities and take stock of their organization, the audiences it serves, and the value it delivers. In this report, we describe the B2B Marketing Value Model to identify each of marketing’s nine audiences and describe the value that marketing’s work creates for those audiences and the business.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.