Introducing The Brand Experience Navigator

Many B2B organizations don’t understand the linkage between brand experience, customer experience, and employee experience. Customer experience suffers when problems exist in any of these areas or when there are disconnects between them. An organization must build a closed-loop system to ensure employees understand and support the brand promise so they can bring it to life for customers. In this report, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employees, and customer engagement and building healthy connections between these areas.